Usher agreed to be the newest face of Kim and company’s SKIMS Men’s campaign, and they also convinced him to rock their underwear range for guys, which includes both the SKIMS Stretch and SKIMS Cotton collections.
In addition to the Usher-featured drop, four additional colorways are being released.
Needless to say, it’s big news that KK signed Usher to SKIMS, especially because he’s still a popular sex icon today. This photo shoot sort of alludes to it, since Mr. Raymond is showing off his toned abs while baring his chest.
In case you missed it, a video was also shot for this collaboration. In it, Usher discusses his motivation for joining the project and, more significantly, how it links to his most recent album, “Coming Home.”
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Usher seems to be returning to his R&B roots, including the things that first made him extremely popular, including his stunning appearance. Judging from what he says here, one could argue that this is a full circle moment for him. As part of the collaboration, a limited edition digital version of his record will be available; it will launch on February 8 at 9 PM PT/February 9 at midnight ET.
Regarding the new SKIMS products themselves, the undergarments will be available for purchase on February 12 at 9 AM PT; you may do so by visiting the SKIMS Men Shop website.
Usher’s inclusion in the roster follows Kim’s acquisition of other gorgeous celebrities to promote her brand; you may recall that she previously secured the services of Nick Bosa, Neymar Jr., and other attractive men to sport the gear. Now, Usher is also involved.
Everyone seems prepared to strip down and pimp the product, which is why SKIMS is quietly taking over the fashion industry. It begs the question, though: How the hell do these things feel in person?
There’s only one way to find out, we suppose: give them a try. 😄