Introduction
Finding the right haircare or skincare products can be difficult because everyone’s hair, scalp, and skin can have different needs. A product that works well for one person may not give the same experience to someone else. Prose takes a personalized approach by creating custom haircare and skincare formulas based on information collected through an online consultation.
Instead of choosing only from standard products made for a general hair type, Prose asks questions about your hair, scalp, lifestyle, environment, and personal goals. Its personalization system then uses that information to create a formula designed around your individual needs.
The Prose range includes custom shampoos, conditioners, hair masks, scalp products, curl products, hair oils, skincare products, and more. The brand also offers options such as fragrance-free, vegan, sulfate-free, paraben-free, and other formula preferences depending on the product.
What Is Prose?
Prose is a personalized beauty brand that creates custom haircare and skincare products.
Its main idea is simple: instead of asking customers to find a standard formula that might work for them, Prose collects information about their individual needs and uses that information to create a personalized product.
The process starts with an online consultation.
Depending on the current Prose experience, the consultation considers factors such as:
- Hair type
- Hair texture
- Scalp needs
- Hair goals
- Lifestyle
- Environment
- Hair concerns
- Skin concerns
- Personal preferences
Prose says its personalization technology can select ingredients and adjust formulas based on the information provided during the consultation.
The company currently offers both custom haircare and custom skincare, giving customers the option to build a more personalized beauty routine.
How Does Prose Work?
The Prose experience is built around three main steps.
1. Take the Consultation
The first step is completing the Prose consultation.
You answer questions about your hair or skin, including your current concerns and what you want to improve.
For haircare, the consultation can consider factors such as hair texture, scalp needs, lifestyle, and environment.
This information helps Prose understand what type of formula may fit your needs.
2. Your Formula Is Made to Order
After the consultation, Prose creates a personalized formula.
The company says its technology selects from a large library of ingredients and precision-doses them according to individual goals. Prose currently describes its system as using 200+ clean, science-backed ingredients on its main site.
This made-to-order approach is one of the main differences between Prose and traditional off-the-shelf beauty products.
3. Your Formula Can Evolve
Hair and skin needs can change over time.
Prose says customers can provide feedback and adjust their formulas with future orders. This allows the products to be updated as needs, seasons, or preferences change.
This is particularly useful for people whose hair or skin changes throughout the year.
Prose Custom Haircare
Haircare is one of the main areas of the Prose product range.
The company offers personalized products designed for different hair types, textures, and concerns.
Custom Shampoo
Prose Custom Shampoo is made according to the customer’s consultation.
The formula can be personalized around factors such as hair type, texture, scalp needs, and individual goals.
This can make it a useful starting point for someone who does not want to choose a standard shampoo without considering their specific needs.
Custom Conditioner
The Custom Conditioner is designed to moisturize, soften, and smooth hair while being personalized to the individual’s hair type and texture.
Prose says its conditioner can be formulated for different hair types, including fine, curly, and colored hair.
Custom Hair Mask
A hair mask can be added when your routine needs more conditioning or targeted care.
The Prose Custom Hair Mask is part of its personalized haircare range and can be adjusted according to the customer’s consultation.
Custom Scalp Products
Scalp care is another part of the Prose system.
The brand offers products such as Custom Scalp Serum and Scalp Mask, designed around scalp-related needs.
This can be useful for people who want to treat hair and scalp care as separate parts of their routine.
Custom Curl Cream
Prose also offers a personalized curl cream.
It is designed for different curl patterns and textures and can be used on wet or dry hair. The product is intended to define texture, hydrate strands, and help control frizz.
Prose Custom Skincare
Prose has expanded beyond haircare into personalized skincare.
The current skincare range includes products such as:
- Custom Cleanser
- Custom Serum
- Custom Moisturizer
- Custom Eye Cream
- Other personalized skincare products
The consultation-based approach is similar to the haircare process.
Customers provide information about their skin and goals, and Prose uses that information to create a personalized routine.
Custom Cleanser
A cleanser is designed to be the first step in a skincare routine.
Prose allows the cleanser formula to be personalized around individual skin needs and preferences.
Custom Serum
Serums are generally used for more targeted skincare goals.
Prose Custom Serum is personalized through the company’s consultation process and is positioned as one of its main skincare products.
Custom Moisturizer
The Custom Moisturizer is designed to provide hydration while being formulated around individual skin requirements.
Custom Eye Cream
Prose also offers a personalized eye cream for customers who want to add a targeted product to their skincare routine.
Prose Ingredients
Ingredients are an important part of the Prose personalization system.
The brand currently says its formulas can be built from a large selection of clean ingredients, with ingredients selected and dosed according to individual needs.
Examples highlighted by Prose include:
- Hyaluronic Acid
- Vitamin C
- Biotin
- Rice Water Bioferment
- Apple Cider Vinegar
- Aloe Vera
- Coconut Oil
- Castor Oil
- Peptides
- Oat Ceramides
- Phyto-Collagen + HA
The exact ingredients in a customer’s formula can vary because Prose formulas are personalized.
This is an important difference from buying a standard product where every bottle has the same formula.
Prose Personalization
Personalization is the main feature that separates Prose from many traditional beauty brands.
Hair and Scalp Information
The consultation considers information about your hair and scalp.
This can include:
- Hair texture
- Hair thickness
- Curl pattern
- Scalp condition
- Color treatment
- Hair goals
- Environmental factors
- Lifestyle
Personal Preferences
Customers can also have certain formula preferences.
Depending on the product, Prose provides options such as:
- Fragrance-free
- Vegan options
- Sulfate-free
- Paraben-free
- Phthalate-free
- Mineral-oil-free
- GMO-free
- Alcohol-free
The exact options can vary by product.
Explore Prose Personalized Care
Prose Science and Testing
Prose says its formulas are developed by in-house scientists and supported by research into personalization.
The company currently states that its personalization technology is backed by 10 years of research and that its products have been evaluated through clinical studies and testing.
Prose also highlights specific product testing.
For example, its current Custom Conditioner page reports instrumental testing related to hair strength and breakage.
It is important to remember that results can vary from person to person.
Hair type, existing condition, routine, environment, and consistency can all affect the experience.
Prose Pricing
Prose uses a personalized pricing model, so there is no single price for the entire product range.
The cost depends on the type of product, formula, size, and whether you choose a one-time order or subscription option.
Current examples on the Prose website show that custom haircare starts in the lower-to-mid price range, while some specialized products and skincare options cost more.
The important things to consider when checking Prose pricing are:
- Product type
- Formula size
- Customization
- One-time purchase
- Subscription option
- Current promotions
- Number of products in your routine
Rather than focusing only on the price of one bottle, consider how many products you actually need for your routine.
Build Your Personalized Routine
Prose Subscription and Savings
Prose offers a subscription option for customers who want recurring deliveries.
The current website highlights benefits for members or subscribers, including discounts and shipping benefits. The exact benefits can vary based on the current subscription terms.
Subscription can be useful if you already know that Prose products fit your routine and you want regular refills.
However, customers should review the current subscription terms before signing up.
Prose Reviews
Customer reviews can be helpful when evaluating personalized beauty products.
Prose currently displays a large number of product reviews through its Review & Refine system and says it has more than 600,000 five-star product reviews on the current site.
Reviews can provide useful information about:
- Hair texture
- Fragrance
- Product feel
- Moisture
- Curl definition
- Scalp experience
- Skin hydration
- Packaging
- Results
- Customer service
Because Prose formulas are personalized, one customer’s experience may not exactly match another customer’s experience.
This makes it useful to read reviews for products that are similar to your own hair or skin needs.
What Customers May Like About Prose
Personalized Products
The formula is created around information provided during the consultation instead of using one standard formula for everyone.
Wide Range of Options
Customers can build routines around shampoo, conditioner, masks, styling products, scalp products, cleansers, serums, moisturizers, and other products.
Made-to-Order Approach
Prose says its formulas are made to order, which is central to its personalization model.
Formula Adjustments
Customers can provide feedback and adjust future formulas as their needs change.
Multiple Preference Options
Depending on the product, customers can select options such as fragrance-free and vegan formulas.
Prose Pros and Cons
Pros
- Personalized haircare and skincare
- Online consultation
- Made-to-order formulas
- Large ingredient selection
- Hair and skincare products
- Options for different hair textures
- Formula adjustments over time
- Fragrance-free options
- Vegan options on selected products
- Large number of product reviews
Cons
- Personalized products can cost more than basic mass-market products
- The consultation takes time
- Results can vary between individuals
- Choosing several products can increase the overall cost
- Subscription terms should be reviewed carefully
- Personalization does not guarantee a specific result
How to Choose the Right Prose Products
For Dry Hair
If dryness is your main concern, focus on products designed around hydration and conditioning.
A personalized shampoo and conditioner can provide a simple starting routine.
For Curly Hair
Consider products designed around your curl pattern, texture, and frizz concerns.
Prose offers personalized curl products that can be adjusted according to your hair characteristics.
For Scalp Concerns
Consider using the consultation to explain your scalp needs.
Prose offers personalized scalp products that can be added to a broader haircare routine.
For Damaged Hair
If your hair has been affected by coloring, heat styling, or other treatments, provide accurate information during the consultation.
This gives the personalization system more relevant information when creating your formula.
For Skincare
Start with the main concern you want to address rather than buying several products at once.
A cleanser, moisturizer, or serum may be enough to begin building a routine.
Tips Before Buying Prose
Before ordering, consider these points:
- Complete the consultation carefully.
- Give accurate information about your hair or skin.
- Clearly identify your main concerns.
- Check the ingredient information.
- Review fragrance options.
- Check the product size.
- Compare one-time and subscription options.
- Read customer reviews.
- Check the current return policy.
- Review shipping details.
- Avoid ordering more products than you actually need.
- Give your routine enough time before making major changes.
Prose Return Policy and Customer Promise
Prose currently advertises a 30-day free return policy and a “Prose Promise” stating that customers can return their first order if they do not love it, subject to the current terms.
The exact return conditions should always be checked before ordering because policies can change.
For personalized beauty products, keeping the packaging and reviewing the return instructions before opening or using the product can also be helpful.
Who Is Prose Best For?
People Who Want Personalized Haircare
Prose can be interesting for people who want products created around their specific hair characteristics.
People With Specific Hair Goals
If you have several hair concerns at the same time, the consultation gives you a way to explain those concerns before receiving a formula.
Curly and Textured Hair Users
The brand offers personalized products for different textures and curl patterns.
Skincare Shoppers
Prose is also suitable for people who want to explore personalized skincare instead of choosing completely standard products.
People Who Like Subscription Shopping
Customers who want regular deliveries may find the subscription option convenient.
Is Prose Worth It?
Prose takes a different approach from traditional haircare and skincare brands by focusing on personalization.
Instead of selling one formula to everyone, the company uses a consultation to collect information about individual needs and then creates products based on that information. Its current range includes custom shampoos, conditioners, masks, scalp products, styling products, skincare, and more.
The biggest attraction is the personalized experience. Customers can explain their goals, choose certain preferences, and provide feedback that can influence future formulas.
The main thing to consider is price. Personalized products can cost more than basic products purchased from a supermarket or standard beauty retailer.
Prose may therefore be more interesting to shoppers who value customization and want a routine designed around their individual needs.
Frequently Asked Questions About Prose
1. What Is Prose?
Prose is a personalized haircare and skincare brand that creates custom formulas based on information provided through its consultation.
2. How Does Prose Personalize Products?
Prose uses a consultation to collect information about factors related to your hair, scalp, skin, lifestyle, environment, and personal goals. Its technology then helps create a personalized formula.
3. Does Prose Sell Shampoo?
Yes. Prose offers personalized shampoo formulas designed around individual hair needs.
4. Does Prose Have Conditioner?
Yes. Custom Conditioner is one of the brand’s main haircare products.
5. Does Prose Offer Skincare?
Yes. Prose currently offers personalized skincare products including cleansers, serums, moisturizers, and eye cream.
6. Does Prose Have Products for Curly Hair?
Yes. Prose offers personalized curl products, including Custom Curl Cream, designed around curl pattern, texture, and porosity.
7. Are Prose Products Vegan?
Some Prose products offer vegan options. The exact formulation and available preferences depend on the product.
8. Can Prose Formulas Change?
Yes. Prose says formulas can evolve based on updated information, research, seasonal factors, and customer feedback.
9. Does Prose Offer a Subscription?
Yes. Prose offers subscription options and currently advertises benefits such as discounts and shipping benefits for subscribers.
10. Does Prose Offer Returns?
Prose currently advertises 30-day free returns under its Prose Promise. Customers should review the current terms before ordering.
Final Thoughts
Prose offers a personalized approach to haircare and skincare by using a consultation to understand individual needs before creating a formula.
Its product range covers shampoo, conditioner, hair masks, scalp products, curl products, skincare, and other beauty products. The brand also provides ingredient and formula options designed to suit different preferences.
The personalization process is the main reason someone may choose Prose over a standard beauty product. Customers can provide information about their hair or skin, receive a customized formula, and provide feedback for future adjustments.
Pricing depends on the product and customization, so shoppers should consider the overall cost of their routine rather than focusing on one product.
Before ordering, complete the consultation carefully, review the formula information, check the current subscription and return terms, and read reviews from customers with similar needs.
For people who want a more personalized approach to their beauty routine, Prose provides a convenient way to explore custom haircare and skincare products.
