For over a decade, Rokid has been pioneering human-computer interaction, blending augmented reality into tools that reshape how we live and work. The company moves from vision to reality as the Rokid Glasses are looking to enter mass production, and is uniting its industrial heritage with consumer fashion tech in a way no other brand has attempted.
From Industrial AR to Everyday AI Assistance
Rokid’s credibility is built on its proven results in industrial and enterprise settings. Its X-Training platform, already implemented with partners like China’s State Grid, PetroChina, and others, has revolutionized how frontline workers learn critical skills. Using AR overlays, real-time AI coaching, and remote expert support, X-Training offers immersive training for situations from emergency CPR to electrical safety. When Japan’s top media delegation, including reporters from Asahi TV, Kyodo News, and Jiji Press, visited Rokid headquarters earlier this year, they called the demos “God Mode at Work,” showing how Rokid’s AR system boosts human capabilities in vital fields.
This industrial-grade backbone is what differentiates Rokid Glasses. Unlike concept wearables that remain aspirational, Rokid has spent years stress-testing AR and AI technologies in environments where precision, reliability, and resilience are non-negotiable. The transition into consumer fashion tech is not a leap of faith but a natural extension of a platform proven in the field.
Fashion Meets Function
With Rokid Glasses, that industrial DNA is wrapped in a lightweight, stylish form designed for daily wear. At under 50 grams, the glasses embody the company’s long-standing vision of “making technology invisible”, integrating into personal style while offering AI-powered assistance at a glance.
A Global Stage for AR Innovation
Rokid has consistently positioned itself as more than a hardware maker: it is a storyteller and ecosystem builder. Such as the Rokid AR Studio, widely adopted in tourism and cultural projects, has brought museums and heritage sites to life with contextual overlays and multi-language narration. The upcoming mass production of Rokid Glasses signals the company’s readiness to bridge these experiences into a consumer-facing device.
Recognition and Responsibility
As a recipient of three consecutive CES Innovation Awards and five iF Design Awards, Rokid is recognized globally for its design and engineering excellence, but the company’s mission extends beyond accolades. Features such as live transcription for the hearing impaired and AI object recognition for those with visual challenges reflect Rokid’s principle to “leave no one behind.”
With Rokid Glasses entering mass production, the company is delivering more than a new consumer device. It is ushering in a new era of AI-assisted living, informed by industrial-grade trustworthiness and elevated by fashion-forward design.
