Learn about who was Costa Titch and his contributions to the South African music industry. The hip-hop artist was known for his incorporation of African languages into his music and his intricate dance routine. We lost him very soon.
Who was Costa Titch?
Costa Titch, who was originally named Constantinos Tsobanoglou, started his career as a dancer. However, he gained international recognition in 2022 with his hit song “Big Flexa.” Recently, he announced a partnership with Konvict Kulture, Akon’s record label, and collaborated with Akon on a remix of the song.
Costa saw the song as a “rising record,” and he wants to spread its popularity even further. While “Big Flexa” has been a success, Costa aspired to be recognized as a versatile musician beyond just rapping and dancing.
How Did Costa Titch Die?
Tsobanoglou, also known as Costa Titch, performed at Ultra South Africa in Johannesburg on Saturday. Videos of his set that have circulated on social media show him stumbling and falling while performing. He was then picked up by someone nearby, but he appeared to fall again after a few seconds and eventually collapsed off the stage.
The following day, Tsobanoglou’s family announced his tragic death on his Instagram page. They did not reveal the cause of his death. The tribute described Tsobanoglou as their beloved son, brother, and grandson, who had become a beloved figure in South Africa’s music scene as Costa Titch.
Costa Titch Embracing South African Music’s Diversity
Costa Titch, a white man from Nelspruit, added a unique and vibrant element to the music scene by incorporating African languages into his music. Through his intricate urban dance routines, he also engaged in cultural experimentation and challenged stereotypes, particularly the notion that white men cannot dance.
However, there is disagreement about Costa Titch’s place in the South African music industry. Some see him as polarising, possibly because he is white, and others may believe he is appropriating or exploiting African culture.
Others see him as unifying because his music brings together different cultures and showcases South African music’s diversity. The way one sees his or her contribution to the industry is subjective and dependent on personal preferences.
Costa Titch, a white man who embraced African hip-hop culture, represented South Africa’s aspirations for a diverse and unified society, as envisioned by the late Archbishop Desmond Tutu through his term “rainbow nation.” Costa’s talent caught the attention of Senegalese-American superstar Akon, who believed that Costa had the potential to be a game-changing artist.
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Recently, Costa signed with Akon’s record label, Konvict Kulture. Unfortunately, his death is yet another tragedy for the South African music scene, which has already suffered the loss of several high-profile artists, including hip-hop star AKA, with whom Costa had collaborated multiple times.
Reaction To Costa Titch’s Death
Costa Titch’s family thanked the emergency responders and those who were present during his final moments on earth. During this difficult time, the family also requested privacy as they tried to come to terms with their loss.
The Tsobanoglou family thanked everyone for their love and support for their son in their tribute on Costa Titch’s Instagram page. They asked that people remember them in their prayers and lift them up in the Lord.
Ultra South Africa issued a statement expressing their shock at Costa Titch’s untimely death. He was remembered at the festival as a talented rapper, dancer, songwriter, and collaborator who was a driving force in South Africa’s Amapiano scene. They extended their deepest thoughts and sympathies to his family, friends, and the entire community, who were mourning his heartbreaking loss together.
Costa Titch: Embodying South Africa’s Rainbow Nation Aspiration
Costa Titch embodied a new kind of hope in South Africa, different from the ill-equipped youth of his generation. He represented the promise of Nelson Mandela’s dream for South African youth. Despite being a white rapper, he was fluent in African languages, dressed like an urban dweller, danced like a Pantsula expert, and drew heavily on ghetto scenes in his videos.
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South African music preferences are typically defined by race, but artists like Costa Titch, Johnny Clegg, PJ “Thandeka” Powers, Claire Johnston, and David “Qadasi” Jenkins defy this rule by embracing local cultural norms in their artistic identities. They hold up the promise of a “rainbow nation” and multiculturalism.
Costa Titch chose to embrace South Africa’s diversity in racial, socio-economic, and cultural terms, and his adoption of the urban township lifestyle was evident in his videos. Despite having the comfort of white power and privilege, he didn’t remain sequestered in it. Unfortunately, his promising future will never be realized.
Costa Titch’s Impact On Amapiano: Legacy From Dancing To Stardom
Amapiano is a subgenre of house music that has emerged from South Africa. It is a fusion of house, jazz, and lounge music that incorporates unique and joyful dances. Costa Titch, who comes from a dancing background, had a significant impact on the Amapiano scene with the dances that everyone would perform during his live performances.
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