There’s something extremely quirky about GenZ: they love posting about their life on social media but they also love to maintain high level privacy. Wondering how is it even possible to achieve this strange dichotomy? Well, the easiest solution to this is Instagram.
In fact, not only GenZ but also millennials have taken the Instagram route instead of the age-old Facebook route to post about their life. According to them, Instagram aids in the best expression of themselves without the eye-roll of relatives. But what if we say, your Instagram posts keep showing up on Facebook and unquestionably your whole family is aware of your *hush hush* posts?
So recently, mysteriously all the Instagram posts are getting uploaded on Facebook without the user’s knowledge and definitely is freaking them out! Just imagine having all of your distant relatives and friends bombard your Facebook feed with notifications! Scarier than a nightmare!
Unveiling the mystery
The new feature from Meta, which owns Facebook and Instagram, is the cause of the increase in Facebook engagement. When individuals shared a photo or story on Instagram last year, Meta introduced a prompt that appeared. Users of Instagram were prompted to choose if they wanted to publish their post on Facebook as well.
Users had to click a large blue button to accept the prompt to share their Instagram posts on Facebook or a smaller hyperlink to decline the prompt. According to conversations with more than a dozen Gen Z and millennial Instagram users, many users clicked the more obvious blue button before forgetting about it. It takes a few Instagram menu clicks to reverse the setting.
Due to the popularity of TikTok and Snapchat among marketers, Meta has long been worried about losing its young adult and teen audience to these competitors. In its early years, Facebook, which Mark Zuckerberg founded in 2004 while a student at Harvard University, was geared towards college students, but in more recent years it has struggled with an older user base.
In contrast to 44% of Facebook users who were over 45 last year, 17% of those users were between the ages of 18 and 24. Whereas 39% of Snapchat users and 30% of TikTok users were between the ages of 18 and 24, 28% of Instagram users were between those ages and 33% were over 45.
Instagram and Facebook have recently launched features like Stories, which imitates a Snapchat function by allowing users to share photographs and videos that vanish after 24 hours, in an effort to attract younger users. Reels, a tool similar to TikTok that enables users to produce brief videos, was also launched.
According to three people working in the initiative who were not authorized to talk publicly, Instagram engineers were informed by Meta last year that the company wanted more users to submit content from Instagram to Facebook.
The new prompt was created as a result, they claimed, in an effort to persuade the majority of users to grant Instagram permission to permanently share their posts with Facebook. According to one of the people, the prompt was put in the area of the screen where thumbs usually land. The spokesperson of Meta said- “We know that people enjoy cross-posting content to easily share with their friends and followers across our apps.”
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How can you prevent your Instagram posts from getting uploaded on Facebook?
One of the foremost ways to prevent your Instagram pictures from getting uploaded on your Facebook profile automatically is- go to your profile, press the three horizontal bars in the top-right corner, and scroll down to the Settings section until you see the Account option. From there, click Share to Other Apps to check if your Facebook account is connected to your Instagram page.
One way to stop automatic cross-sharing is to completely unlink your profiles. To accomplish this, click Unlink Account from the Sharing to Other Applications menu after tapping Facebook. As a result, unless you deliberately relink the two profiles, no Stories, Reels, or grid updates will ever appear on your Facebook page.
Without unlinking the accounts, you can disable automatic cross-sharing if you still want to have the option to share particular posts on Facebook. In the Sharing to Other Applications section, use the same directions as above to access Facebook. Now look at the Automatically Share area rather than selecting Unlink. The post categories you want to keep off-limits for your Instagram profile can be toggled off here.
Also read: Latest Technological Trends in IGaming Sphere
Summing it up
Well, the tech world makes us somersault at times! But if you are adept at flexibility, you can win through it. In the same vein, knowing the basics and just connecting the dots and applying them would help you to solve a number of issues.
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