Jonathan Bailey, 50 – who was known as Baz or Bazza – was apparently found dead at an address in Newcastle-under-Lyme.
This was right after he announced on Facebook he intended to take his own life.
The social media giant said the broadcast was deleted “very soon” after being posted.
A mental health campaigner apparently live-streamed his own death on Facebook!
This was as dozens watching begged him to stop.
Popular community champion Jonathan Bailey – who was known as Baz or Bazza – told his social media followers that he intended to take his own life before launching the broadcast.
His supporters frantically alerted Facebook to what was happening but the live-stream continued.
The 50-year-old was pronounced dead after paramedics were called to reports of a ‘medical emergency’.
This was at an address on Larkspur Grove, in Newcastle-under-Lyme.
Now Facebook has come under fire for failing to stop the live-stream which saw more than 400 people watching, according to reports.
The live-stream was later deleted.
The result of any post-mortem examination has not been disclosed yet.
A Facebook company spokesman said: “Our thoughts go out to Mr Bailey’s family at this difficult time.
“We can confirm that the live-stream was deleted very soon after being posted and a further post has also now been removed at the family’s request.