There have been big business moves already in the first week of the 2023–24 NBA season. Victor Wembanyama, the No. 1 pick, made his debut with the San Antonio Spurs after being moved to the Milwaukee Bucks. Now Kim Kardashian and her SKIMS brand are the next big thing in the NBA.
Monday, the NBA and SKIMS revealed a multiyear partnership. This means that SKIMS will be the official underwear brand of both the NBA and the WNBA. The Sexy From Dusk Till Dawn Halloween Costume That Kim Kardashian Wore Gets the Ok From Salma Hayek
Kardashian, co-founder and creative head of the SKIMS brand, said, “Together, SKIMS and the NBA will bring people from all walks of life together through fashion, sports, and talent.”
Introducing the SKIMS and NBA partnership. SKIMS is now the Official Underwear Partner of the NBA.@skims @KimKardashian pic.twitter.com/sSffQQye6x
— NBA (@NBA) October 30, 2023
Shortly after starting, SKIMS quickly became one of the best brands of men’s clothing. They just released SKIMS men’s on October 26th, and Oklahoma City Thunder point guard Shai Gilgeous-Alexander is one of the brand’s first stars.
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With its relationship with SKIMS, the WNBA is ready to keep doing well as a league.
“There is no better time to be joining the league as a partner, and we are excited to work with SKIMS, a brand that has quickly cemented its status as a cultural centerpiece, to elevate each other’s brands and celebrate female athletes and their impact in society,” said WNBA boss Cathy Englebert. Kim Kardashian Dives Into Halloween As She Throw A Lavish And Scary Halloween Party At Her Abode!
Englebert and NBA commissioner Adam Silver said that the SKIMS brand will likely show off its relationship at a number of events, such as the upcoming NBA In-Season Tournament, NBA All-Star Weekend in Indianapolis, and the WNBA All-Star Game in Phoenix, Arizona, in 2024.
