The Most Effective Strategies Used by Top Digital Marketing Agencies


Mohit Kamboj

We live in an online world. From checking the latest products to making the final purchase, everything is done over the Internet. So, skipping digital marketing for your business growth isn’t really an option!

No matter the size and type of your company, you can use digital marketing to grow it. This guide will educate you about the most effective digital marketing strategies used by top digital marketing agencies.

Search Engine Optimization

When you hire a top digital marketing agency for your business, they will suggest SEO as the first digital marketing strategy to create brand awareness and expand the target audience.

The term SEO involves the techniques used by websites to rank higher on search engine result pages for certain keywords and phrases related to your business. The more keywords you rank higher for, the more people will see your website.

Content Marketing 

Content marketing depends heavily on SEO practices. The content you create should provide users with the information that guides them through the buying process. By doing this, you can build user trust.

You can use different content formats for marketing your business, including blogs, newsletters, infographics, etc. Remember, the content should be informational rather than promotional.

Pay Per Click  

SEO is cool until you realize that getting organic traffic means a solid content strategy, keyword research, link building and much more. No doubt, SEO is effective, but it also takes a lot of time and effort.

So, what is the next best available option? It’s Pay Per Click (PPC).

PPC allows you to rank on the first page without any downtime. It is a type of marketing where advertisers pay a fee every time a user clicks on their ad.

Look at the benefits of using PPC.

  • PPC allows displaying your ads on the first page of search results when someone searches for a related keyword
  • Since traffic is targeted to your website, you get more exposure and visibility
  • With PPC, you can run multiple ad campaigns for every keyword

Social Media Marketing  

Social media marketing is a vital part of the marketing strategies used by top digital marketing agencies. It is a great way to reach a larger part of the audience, engage with them and build trust.

You can choose from several social media platforms, including Linkedin, Facebook, Instagram, Snapchat, etc.

Email Marketing 

While there are a lot of marketing strategies available, one strategy continues to do better year after year, which is email marketing. It is for this reason that 64% of small businesses use email marketing to reach their existing and potential customers.

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Email marketing is an excellent way to distribute informational content and establish yourself as a subject matter expert.

How to Create a Marketing Strategy?  

If time and budget had not been an issue, we all could have aced digital marketing for our brands. Unfortunately, most of us are tight on the marketing budget, and it becomes impossible to decide where to invest our time and money.

Not to worry. Here are some quick tips on designing your marketing strategy.

Evaluate What’s Working 

Look at the Google Analytics data and review the source of your traffic. Review metrics like conversion rate and bounce rate to understand what channels are working for you.

Spy on Competitors 

By spying, we don’t mean you need to replicate what they’re doing. Instead, pay attention to your competitor’s tactics, rankings, and ad placements. This way, you’ll know where you need to sharpen your competitive edge.

Don’t Put All of Your Eggs in One Basket

The Covid crisis has given us a lot of takeaways, but the one that is probably the heaviest is that nothing is certain. A pandemic can hit, or a competitor can pop up in your territory. So, make sure that you’re flexible and can respond to market changes.

We hope this helped you learn about the best digital marketing strategies. But remember, every strategy works better when combined with other strategies.

If you are still struggling or want a second set of eyes on your marketing strategy, get in touch with a top digital marketing agency like AdLift. It can assist you in evaluating your current efforts through thorough audits and help create a solid marketing strategy for your brand.