The Impact of Advertising on Students


Mohit Kamboj

Advertisement is a crucial measure to the business world today. It is used in the publicizing of products, services, vacancies, or events. The insensitive portrayal of many of these public promotions affects the young upbringing of many students. Some of these effects are misleading thereby contributing to some of the major problems facing youngsters today.

According to research conducted in 2013, many youngsters mirror different behaviors from commercials. You can find many advertisement analysis essay examples, study cases, and dissertation samples online. They can be helpful if you want to know how the analysis is done.

However, advertisements focus more on beneficial ends. That is, there is more positivity compared to its negatives. In this review, we’ll explain more about the positive and negative effects of advertisements. And more importantly, we’ll also cover ways a good parent and teacher should educate students regarding the negatives of advertising. Let’s go!

Negative Influences of Advertisement

So, how does advertising affect youth? According to the APA, an average person sees over 30,000 commercials a year. To the young minds, a single exposure may incite their wants and orientations. They may go as far as desiring the advertised products.

Thus, it is important to clarify some of its effects on learners in their different academic backgrounds. Firstly, we’ll be considering three negative effects of advertisements on learners.

Encourages Alcohol and Tobacco Consumptions

Various commercials on tobacco and alcohol may be focused on promoting sales. But these adverts may have major repercussions on young adults, especially university students. By trying to promote sales, it unknowingly targets the vulnerabilities of youth, exposing and forcing them to consume it.

Influences Impulse Spending and Buying

Most public promotions and commercials put out persuasive messages to encourage users to purchase their products. On consistent sightings of these ads, students may resort to impulsive spending and buying of products they might not need.

Incites Aggressive and Violent Thoughts

You have probably seen an advert showing two boxers competing for a trophyless reward like a drink. This commercial may contain aggressive content expressed towards humans. Students’ exposure to these materials may provoke these acts leading them to bully or fight their mates. Most times, college learners develop negative thoughts of beating up a mate after seeing a violent-picturing commercial.

Positive Effects of Advertisements

From our perspective, we feel advertisements have more benefits than harm. Here are a few positive effects of advertisements;

  • Students can learn good hygiene from relevant commercials; Which may generally help cultivate good habits.
  • Everyone gets informed about the various products and new inventions in the market.
  • Learners may also cultivate a sense of responsibility through advertisements with meaningful messages.
  • Some ads focus on spreading awareness on significant issues like tobacco, alcohol, and many delicate causes; It serves as an education medium for everyone.

In addition, public commercials may also educate learners to gain solid business knowledge by advertising a course program. Here, different schools publicize their programs for students aspiring to get a degree in the business world. Whether it is a Ph.D. or diploma, you can just make a further study in any school from these ads.

Moreover, studying a course related to business will need you to show some good writing and maths skills. Finding some sample essays on business online can save you time and effort. You will have some guide to follow while working on the assignment.

Ways to Avoid the Negative Effects of Advertising

Adults are very important in leading young adults rightly from the negative influences of advertising. This is why teachers and parents have a role to play. Here are some ways they can help young people to avoid these negatives consequences:

  • Always educate them to differentiate the healthy messages from the bad ones.
  • Educate the youths about the consumption of tobacco and alcohol.
  • Teach these youngsters valuable lessons to lead them right.


Advertisements are very crucial tools to learning about products, and services with their developments. Students also stand a chance to learn some good values, ethics, and habits from these ads. With the right mindset and upbringing, no ads should mislead students.