A few days before her much anticipated 11th studio album, “The Tortured Poets Department,” was about to drop, Taylor Swift sparked fan enthusiasm with an enigmatic video that she posted on social media. In addition, the artist released a pop-up to raise awareness of the forthcoming album, which is set to be released on April 19, 2024.
With a mysterious teaser video, Taylor Swift enthralled her fans on Friday before the highly anticipated release of her eleventh studio album, The Tortured Poets Department.
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In the video, “TTPD Timetable,” Swift gave fans a sneak peek at what to expect on the day of the album’s release by hiding behind closed doors. A clock displaying the time at two o’clock at the beginning of the video leads to a calendar announcing the album’s release on Friday, April 19, at eight o’clock ET, and a tantalizing message that reads, “music video release!!”
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The video’s 14 tally marks below the release time, which adds to the mystery, raise questions about when the song she chose for the music video might be released.
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Supporters have postulated two scenarios. Since there are 14 days in a fortnight, some believe the video could be for tune 14, “The Smallest Man Who Ever Lived,” while others believe it has something to do with the album’s first tune, “Fortnight,” which features Post Malone.
Spotify x The Tortured Poets Department #TaylorSwift #TSTTPD
— Taylor Swift Edits (@TSwiftEdits_13) April 17, 2024
Swift’s ad also emphasizes Saturday, April 20, which is designated as “Record store day.” This twice-yearly event falls in April, which is when Swift’s album is released, thus fans are curious as to what surprises Swift might have in store for them on this day.
In the meantime, Taylor released a pop-up to raise awareness of the new album. Fans can interact with a range of interactive aspects throughout the exhibit, such as a dedicated place for dropping letters. It is anticipated that Swifties would excitedly peruse the installation in quest of “hidden treasures,” lyrics, and hints regarding the upcoming songs.
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One especially fascinating hint was on display during the exhibit in the form of an open book with fresh lyrics that included lines like “One less temptress.” “Leave one dagger sharp,” and “Even statues break if forced to wait.” Enveloping the exhibit were books written by “Taylor Swift,” with titles that referenced songs from her next album, such “Down Bad,” “But Daddy I Love Him,” “Clara Bow,” and “The Bolter.”
For months, fans have been speculating that songs about her affair with Joe Alwyn will be included on the forthcoming album. One of the most noteworthy things Swifties saw was a catalogue of library cards with 72 separate bins, which many people assumed to be the 72 months the singer dated the actor.
An further element of interest was added when someone noticed a sculpture of Diana of Ephesus, also referred to as “the goddess of childbirth and fertility and the goddess of the moon,” positioned among the bookcases.
With a total of 17 tracks, “The Tortured Poets Department” is scheduled for release on April 19, 2024.
