Makeup Artist Remembers Introducing Her Signature Red Lip to Taylor Swift



Gucci Westman is the reason Taylor Swift has that iconic red lip you love. Tuesday, April 2, during Today With Hoda & Jenna, the beauty artist disclosed that, back in 2009, she was the one who introduced the pop sensation to crimson lipstick by accident, giving rise to her iconic look.

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Westman claims that Swift’s now-iconic appearance originated on the set of the singer’s 2009 cover photo for Allure magazine. The beauty mogul added, “I remember I really wanted to do a red lip on her because I hadn’t seen her in a red lip before.”

She went on, “And her mom was like, ‘Well, Taylor doesn’t wear red,’ if I may say this.” “And I said, ‘Would you please let me try?'”

“Look at her now,” the proprietor of Westman Atelier continued. It was her very first red.

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Swift’s red lipstick has grown to be one of her most iconic looks in the fifteen years since that incident, second only to her blonde hair. The “Anti-Hero” singer had already worn the shade at the Grammy Awards this year, the 2024 Super Bowl, and the majority of the locations on her international Eras Tour.

Swift’s red lips are so fundamental to her character that she frequently alludes to them in her songs. She sings, “I can see the flames on my skin/ Crimson red paint on my lips,” on the Reputation song “I Did Something Bad,” while she talks about having “red lips and rosy cheeks” on 1989’s “Wildest Dreams.”