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Ye, the stage name of Kanye West, who made anti-Semitic comments on social media and donned a “White Lives Matter” T-shirt during Paris Fashion Week in October 2022, set up a string of controversy.
The American rapper’s relationships with several notable companies and athletes came to an end during the following several days. Ye is no longer listed as a billionaire on Forbes’ list, losing the designation he had since 2020 despite owning some of the most valuable items like ranches and a Boeing 747.
The Steps Ye Took That Ultimately Led To His Demise
Celebs’ Criticisms
An American white supremacist, anti-Semitic hate group by the name of Goyim Defense League reportedly hung a banner stating “Kanye is right about the Jews” on a Los Angeles flyover in response to Ye’s remarks and deeds. The group allegedly performed a Nazi salute as well.
Leading Hollywood figures noted that Ye was to blame for this.
“Lemme guess: still not time to get terrified,” the comedian Sarah Silverman commented alongside a photo of the hate group lowering their banner.
“Antisemitism is abhorrent in all forms. In-person. Online. Where doesn’t matter. Reese Witherspoon wrote, “It’s hate and it’s unacceptable. Completely understand why my Jewish friends/colleagues are scared for their families. It’s a pretty scary period right now.
The banner was posted on Instagram by actress Florence Pugh, who added the phrase “Absolutely horrible.”
Organizations & Businesses That Have Ceased Working With Ye
A number of well-known businesspeople who were connected to the rapper ended their association with him as the controversy over Ye’s words heated up even further.
JP Morgan Chase Cuts Ties With Ye
JP Morgan Chase severed its relationship with Ye, however rumours claim that the bank made this move before the current scandal surrounding the rapper.
The bank cut ties with Ye and his label Yeezy Inc. on September 20, according to a letter posted on Twitter by conservative US commentator Candace Owens. On October 12, when Owens posted the letter, the information was made widely known.
The bank will keep the accounts open until November 21. After that date, Ye must transfer the accounts to a different bank, according to The New York Times, which confirmed the situation.
Ye addressed all the controversies around him telling Page Six on October 12. Hey, calling someone out for doing terrible business indicates antisemitism, he said. I’m relieved to have disproved that notion so that we can talk openly about issues like getting cancelled by a bank.
The “richest Black man in American history,” he asserted.
Ye had criticised the bank’s management in the past, claiming that he was denied access to CEO Jamie Dimon.
Removes Drinks Champs Podcast
Ye made conspiratorial accusations regarding George Floyd’s death in a podcast for Drink Champs hosted by N.O.R.E. and DJ EFN. He also addressed the increasing issue over his “White Lives Matter” T-shirt.
The episode had been taken down, according to a Drink Champs representative who spoke with The Hollywood Reporter on October 18.
“Drink Champs takes pride in its capacity to foster a free exchange of ideas within the hip hop scene. Having said that, however, inaccurate and damaging information about the circumstances surrounding George Floyd’s murder was presented in a recent interview with Kanye West. Integrity is crucial, and we don’t want to use our platform to spread misleading information. The celebration of the culture is our aim, the spokesman said in a statement.
“As a result, we were forced to stop distributing the episode. We sincerely regret any harm caused by this incident to the Floyd family or anyone else, the spokesperson stated.
In addition to ending their relationships with Ye, fashion businesses, movie studios, other well-known brands, and athletes have done the same.
Kering and Balenciaga Cut The Cord
On October 21, the French design business Balenciaga and its parent company Kering severed their connections with him.
According to a statement from Kering to Women’s Wear Daily, “Balenciaga has no longer any affiliation with this artist and has no intentions for any future projects associated to this artist” (WWD).
The cause was not made clear by the company.
It’s interesting to note that Ye walked in what Balenciaga’s creative director Demna dubbed a “iconic moment” at the brand’s ready-to-wear presentation during Paris Fashion Week early in October.
Ye Is Cut Off From Vogue And Anna Wintour
Page Six stated on October 21 that Anna Wintour, the editor-in-chief of Vogue, and Ye had ended their relationship as a result of the scandal surrounding Ye’s anti-Semitic remarks and the White Lives Matter dispute. Since the year 2009, Wintour and Ye have become friends.
Wintour was reportedly spotted wearing Yeezy’s new sunglasses in press shots from September, despite Ye having publicly harassed Kardashian online regarding their kids.
According to the article, Wintour sent Baz Luhrmann to film the rapper’s reconciliation with Gabriella Karefa-Johnson, one of her editors, on October 4.
Ye’s Company Former Agency CTA Criticizes Rapper As CAA Pulls Him
On October 24, Deadline reported that one of Hollywood’s largest talent agencies, CAA, has ended its relationship with Ye as a result of Ye’s comments. The report claims that CAA exclusively represented Ye during his tours. Ye joined the agency in 2016, but according to Deadline, he hasn’t embarked on a tour since.
On October 23, CEO of UTA, Ye’s previous agency before switching to CAA, Jeremy Zimmer, called for a boycott of the rapper in a message distributed to all employees.
“Unfortunately, racism, antisemitism, and other types of intolerance are woven into society. In general, they exist as a plague that degrades community health and is fought by tolerance, understanding, and the inherent kindness of most people,” Zimmer said.
“However, throughout history, certain people have spewed the plague in public and transmitted the disease to harmful levels. Kanye is the most recent to do so, and we can see how his remarks give other people the confidence to further their evil ideologies. The message stated, “I’ve also seen copies of terribly anti-Semitic posters dropped on the doorsteps of homes in LA communities this weekend, demonstrating that the 405 banners are not the end of it.
MRC Puts The Finished Documentary On Hold
The same day, Ye’s documentary was completed and put on hold by production company MRC because to the uproar.
We decided this morning not to pursue any release for our newly finished Kanye West documentary after consulting with our filmmakers and distribution partners. According to a memo from MRC studio executives Asif Satchu, Modi Wiczyk, and Scott Tenley, “We cannot sponsor any programming that expands his platform.”
Kanye is a music producer and sampler. According to the letter, last week he sampled and remixed a well-known song that has been on the charts for more than 3,000 years: the myth that Jews are evil and work to rule the globe for their own benefit.
“The lack of response from authorities and businesses around Kanye or antisemitism in general is shocking but not shocking. The three said, “What is new and unfortunate is the fear Jews have of speaking up in their own defence.
Despite A Significant Loss, Adidas Breaks All Ties
Adidas made the difficult decision to cut ties with Ye, costing the company $246 million in net income, in response to mounting pressure.
Adidas announced in a statement on October 28 that it had “thoroughly reviewed” its relationship with the rapper and had chosen to immediately halt payments to Ye and his companies as well as the Yeezy line’s manufacturing.
In a statement, the German sportswear company claimed that it “does not allow antisemitism and any other kind of hate speech.”
The company’s ideals of diversity and inclusiveness, mutual respect, and fairness were violated by Ye’s recent words and actions, which were described as “unacceptable, hateful, and dangerous” in the statement that followed.
Adidas had already declared that it was reevaluating its partnership with Ye in the wake of the Paris Fashion Week incident. Adidas had then stated that “successful collaborations are rooted in mutual respect and shared principles” without mentioning the dispute.
Forbes estimates that Ye’s portion of the Adidas contract was worth USD 1.5 billion. His net worth has now decreased to USD 400 million as a result of the deal’s termination.
Leading Athletes Depart Donda Sports
The Los Angeles Rams defensive lineman Aaron Donald and Boston Celtics player Jaylen Brown made the announcement that they were leaving Ye’s agency, Donda Sports, over the anti-Semitic remarks a few hours after Adidas terminated its relationship with Ye.
A day before, Brown had declared his intention to stay with the organisation.
In his statement announcing the end of his connection, Brown said, “In the past 24 hours, I’ve been able to contemplate and better realise how my earlier words lack clarity in articulating my stance against recent insensitive public remarks and actions.”
I’m sorry about that, he continued. And I want to be as explicit as I can in this. I have always and will always be vehemently opposed to all forms of abusive discourse, including antisemitism and hate speech.
In light of that, after partaking in dialogues, I now see that there are situations in which my voice and my viewpoint cannot coexist in settings that are inconsistent with my stance or my ideals. And because of that, I’m cutting off ties with Donda Sports,” he declared.
As parents and members of society, Donald stated in his statement, “We felt a responsibility to deliver a strong message that hateful words and deeds have repercussions and that we must do better as human beings.”
As “the exact opposite of how we want to conduct our life and nurture our children,” he denounced Ye’s comments.
Gap Discontinues All Yeezy Merchandise
After the incident, Gap—which terminated its association with Ye in September—announced that it was taking “urgent action” to remove all Yeezy products from both its website and all of its physical shops.
“Gap announced the termination of its Yeezy Gap collaboration in September. Recent comments and actions by our former partner serve to further demonstrate why,” the company stated in a statement on October 25.
“We have shut down YeezyGap.com,” it said. “We are taking immediate steps to remove Yeezy Gap goods from our locations.”
Ye Is ejected from Skechers’ Corporate Offices
Ye visited the Skechers corporate office in Los Angeles the day after Adidas’ choice, but he was escorted out by business leaders.
Skechers stated in a statement on October 26 that Ye “arrived unannounced and without invitation.”
“Skechers has no interest in and no plans to collaborate with West. His recent divisive comments are condemned, and antisemitism and other forms of hate speech are not tolerated. The Firm would like to emphasize once more that West entered the Skechers corporate headquarters uninvited and without permission, the company said.
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