Charles’ YouTube channel, which debuted on December 1, 2015, is primarily dedicated to beauty and makeup. His channel has over 1.8 billion views, over 250 videos, and over 16.7 million followers as of January 2020.
His channel earned the Best Channel Award in the Beauty category at the 8th Streamy Awards in 2018. He is also well-known on the social media network Instagram, where he has over 16.3 million followers as of January 2020. He refers to his supporters as “sisters” in his videos and social media posts.
Charles has been able to leverage his online celebrity into a number of profitable collaborations. He was designated the first male brand ambassador for CoverGirl in 2016, when he was 17 years old, and he worked alongside pop diva Katy Perry.
He’s also the face of the So Lashy brand! Mascara by BlastPro. In March 2019, Charles, an acclaimed makeup artist, applied the makeup for musician Iggy Azalea’s music video for the song “Sally Walker.”
In 2018, Charles collaborated with Morphe Cosmetics on an eyeshadow palette. The “Morphe x James Charles” palette comes in 39 colors and costs $39. The palette sold out completely in Europe in less than 6 minutes after its initial release on November 14, 2018.
Morphe Cosmetics welcomed him to the launch of the company’s second UK store in Birmingham, England, in January 2019. Over 7000 admirers attended the opening to see him, causing traffic congestion and bringing the city center to a halt.
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Charles has dabbled in modeling in addition to his beauty job, walking the runway for fashion company MarcoMarco’s “Six 12” collection during Los Angeles Fashion Week in 2017. He was the first Instagram influencer invited to The Met Gala in 2019.
Merchandise:
Sisters Apparel is a clothing line that James founded. Jeffree Star’s Killer Merch fulfillment services were used when the line was first launched. Sisters Apparel was momentarily taken offline in May 2019 after James and Jeffree got into a disagreement, as we discuss in the next paragraph. A month later, the company was relaunched with a new distributor.
Controversies:
Charles is no stranger to controversy, having already been involved in several. Charles made an insensitive joke about Africa and the Ebola virus on Twitter in February 2017. He later apologized for his remarks, stating “there are no excuses.”
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Charles was once again under fire in April 2019 for statements he made about trans guys that were deemed transphobic by some. Charles has stated that he is a 5.5 on the Kinsey scale and is not entirely gay when discussing his sexuality “In the past, I’ve thought some girls were quite attractive. There have also been trans males in the past who I was extremely into for a short period of time “. Later, Charles apologized for his “inadvertently transphobic” remarks.
Charles’ battle with fellow beauty YouTuber Tati Westbrook is maybe the most well-known and well-known controversy. Charles’ mentor and long-time colleague is Westbrook. They were so close that Charles performed Westbrook’s bridal makeup and affectionately referred to her as “mom.”
The disagreement began when Charles posted a sponsored Instagram post for a product from Sugar Bear Hair, a brand that competes directly with Westbrook’s Halo Beauty. Westbrook responded by posting a 43-minute video titled “BYE SISTER…” to her YouTube account on May 10, 2019, declaring her decision to break up with Charles.
Westbrook accuses Charles in the video, accusing him of betraying her, spreading stories about her to other members of the beauty industry, and “manipulating people’s sexuality” by sleeping with a man who was not gay. The video received over 34 million views by June 2019, but it has since been removed from her YouTube channel.
Charles made a YouTube record when he lost over 1 million subscribers in less than 24 hours, setting a new record. On May 15, 2019, his channel reached a low of 13.4 million subscribers, from which it has steadily recovered. Meanwhile, Westbrook’s subscriber base grew by nearly 4 million in the same time span.
On May 10, 2019, the same day Westbrook’s accusatory video was released, Charles responded with an 8-minute video named “Tati,” which has received over 33 million views.
Although the video has been removed as well, it contains an apology to both her and her husband, as well as a quick response to some of her claims. On May 18, 2019, Charles released a new 41-minute video titled “No More Lies,” in which he tackles each and every claim made by Westbrook, including evidence debunking many of her claims. He regained a million members after publishing the video, reviving support for him and condemnation for Westbrook.
How much money does YouTuber James Charles make? James Charles has yet to make our yearly list of the top paid YouTube stars, but at his peak, he could easily earn $5 million per year just from channel views (before taxes).
He also makes money via paid Instagram posts (like the one that ignited the Westbrook rivalry), personal appearances, products, and endorsement partnerships with businesses like Covergirl and Morphe Cosmetics, all of which bring in large amounts of money each month.
Net Worth
James Charles has a net worth of $22 million as an internet personality, cosmetic artist, and model in the United States. On May 23, 1999, James Charles Dickinson was born in Bethlehem, New York. He is best recognized for his makeup and beauty-related YouTube channel. He was named CoverGirl’s first male ambassador in 2016. Charles is also out and proudly gay.
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Property Investment:
James bought a $7 million home in Encino, California, in February 2020. He had previously been renting a mansion nearby for $15,000 a month. The house is brand new, has never been lived in, and is on the same block as Logan Paul’s $6.6 million mansion. His new home features six bedrooms and approximately 10,000 square feet.
