Just two days after the Grammy-winning artist was revealed as this year’s Coachella headliner, Lana Del Rey appears in a brand-new Valentine’s Day advertisement for Kim Kardashian‘s shapewear firm Skims. This coincidental timing is probably thanks to Kris Jenner.
The commercial photos, which were captured by British photographer Nadia Lee Cohen, show Del Rey dressed in popular Skims pieces such as the Woven Shine dress, the heart-print Sleep set, the best-selling Fits Everybody bodysuit, and more.
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The company’s Valentine’s Day Shop has grown to include over 29 limited-edition loungewear, sleepwear, and intimates lines this year. Starting on January 23, it will be sold on the Skims website and at a few additional carefully chosen stores.
“Being included in Skims’ Valentine’s campaign is so exciting—I’ve been a big fan of theirs since the beginning,” Del Rey said in a statement. “Their collection is so pretty and dreamy, which made working with Nadia on the creative so fun.” As much as I do, I hope you adore it too.
As part of the company’s attempt to coincide with important pop cultural moments, Del Rey, whose most recent album “Did You Know That There’s a Tunnel Under the Ocean Blvd” garnered five Grammy nominations, joins an expanding number of A-list celebrities to feature in the brand’s buzzy campaign commercials.
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Kim Catrall, star of “Sex and the City,” spearheaded the Best of Skims campaign in October. Other celebrities who have associated with the company include Ice Spice, PinkPantheress, and Sza. The Valentine’s Day commercial for 2023 included “The White Lotus” stars Simona Tabasco and Beatrice Grannó.
The Skims Valentine’s Shop will preview the styles on January 17 and they will go on sale at Skims.com and select retailers on January 23, including Nordstrom, Holt, Harrods, Selfridges, Lane Crawford, Ounass, and David Jones.
