Business, Education

Step by Step Guide on How to Choose a Search Engine Friendly Domain Name

By

Hadley Bourn

One of the most essential decisions you’ll have to make when beginning a new website is deciding on a domain name. SEO strategists have created numerous techniques to assist obtain higher ranks on search engines for many years, and domain names are thought to play a role in the SEO game.

Normally, a lot of different businesses use Dandomain to help them choose a search engine domain name. We will go over some of the factors to consider when choosing an SEO-friendly domain name.

What About the Different Domain Extensions?

 Search Engine Friendly Domain Name

Your domain extension has no bearing on how well you rank in search results. These domain extensions will have a major impact on your website’s position in local searches.

However, while domain extensions have little to no meaning, they do have a psychological impact that cannot be overlooked. The.com, .net, and.org domain names are the most well-known among users. Compared to other extensions, these domain extensions convey a higher level of trust and trustworthiness.

Spammers frequently use extensions like .info. In other words, using the incorrect domain extension may cause you to be associated with low-ranking websites. People will not click on your link. This may have a detrimental influence on your SEO.

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Domains With Keywords

Alternatively, you may select a domain name which will include keywords related to your company, goods, or services, among other things. Assume you’re a photographer who specialises in pet pictures.

Keep in mind, though, that keyword domains aren’t given the same weight as brand domains by Google. We won’t go into detail regarding keyword domains in this post, but you can read our take on the pros and cons of keyword domains in Keyword Domains: Use them or Lose Them?

Branding Domains

 Search Engine Friendly Domain Name

Your domain name should reflect your company’s image. This is how consumers will locate, remember, share, and recognise your company on the internet. Typically, you should pick a domain name and a business name at the same time.

To put it another way, if you already have a business name, you should also utilise it as your domain name. Users like brands, therefore Google likes them. Users are more inclined to click on, read, share, and link to a website that has a strong online brand.

The more people remember your brand, the more likely they are to return, enhancing the credibility and trust value of your website – the ultimate result: good branding that will help your website achieve higher Google ranks.

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The Final Word

Avoid misspellings on purpose. Using a misspelt term as your brand name may appear to be innovative. However, keep in mind that your originality will not be appreciated by all clients.

The last thing you want is for your consumers to be perplexed. Using digits and hyphens in your domain name is the same. When someone hears your domain, they may be unsure whether to spell it or use a numeric.