How Artificial Intelligence is Changing the Sales Industry?


Sandeep Singh

The use of AI is growing at a rapid rate and is also infiltrating a wide range of industries. AI has undoubtedly improved businesses and manufacturing companies, significantly reducing overhead costs.

For instance, online gaming platforms like Everygame mobile casino use AI to improve their services, personalize incentives, and enhance members’ security on the platforms.

Artificial intelligence looks to mimic human cognitive abilities to execute specific tasks. AI algorithms have multiple applications; for instance, with Google searches, thanks to AI, you can get suggestions on what you are searching for by just typing a single phrase.

You have used uber and other cab services; AI is used to locate an available car and even estimate the charges.

Here is how AI is changing the sales industry.

1. Price Optimization

Retailers rely on data for pricing; the data required can either be competitive or historical.

More so, businesses use the same data to decide on the discounts to give. Thanks to AI solutions, retailers are better positioned to make pricing decisions that benefit the organizations.

The beauty of AI is that it has access to big data that gives the salespeople all the information they require for pricing.

2. Sales Forecasting

Sales managers need to know whether or not they should put in extra work to meet the sales targets set. That can only be possible if there is an availability of data analysis connected to the sales historically made by the business.

Through the study of trends, it is easy for the sales managers to predict the sales they should be able to make to meet the organization’s financial objectives and market needs. As such, the management will be able to develop better ways of managing inventory and resources.

3. Lead Scoring

Lead scoring refers to the process by which the sales industry categorizes the leads based on quality, which is determined by various behaviors and attitudes.

While lead scoring is an essential sales strategy, it is tedious. Lead scoring is vital in the sales industry since it is through this that sales managers can decide who to focus on when it comes to leads.

AI helps predictive lead scoring by providing the sales team with in-depth customer knowledge. How does this work? Well, it is pretty simple.

AI algorithms can go through the customer database, identify trends, and identifies patterns. From there, a model is created for predictive lead scoring.

4. Increasing the Bottom Line

The objective of a sales team is to raise the businesses’ bottom line through sales, and there are two ways they can achieve that.

One is by selling to new clients or increasing the market share. The other way is by selling more to the already existing customers.

The problem, however, is knowing the people to sell to, and this is where AI comes in. As aforementioned, machine learning algorithms run through the customer database learning their trends and behavior.

With that information, the marketing and sales team will be able to identify the customers more likely to buy and focus on them for upselling or cross-selling.

5. Management of Performance

Monitoring and tracking performance is essential in all departments, regardless of the industry. Managing performance in the sales industry is essential. An evaluation of the performance of individuals in the sales team and revenue generated from sales is something that the management needs to assess.

Managers are using AI and tools such as dashboards to assess all of that. This helps identify the best salesperson, products from a portfolio making the most sales, and the deals the business is more likely to close.

How helpful is this? Well, with all that information, the management knows the best salespeople to appoint for particular tasks and the sales strategies that bring in the best returns.

6. Customer Service

Customer service is a critical element of the customer journey. Artificial intelligence looks to change how customer service is delivered for the good of the sales industry.

How does AI contribute to better service and satisfaction? For one, AI supports customer service by not necessarily involving human interaction. This way, sales departments save significant funds that would have been used for hiring customer service. Representatives also optimize the time taken to cater to customers’ needs.

By 2025, AI will handle the majority of customer interactions. AI will categorize queries for transfer to the right agents, provide answers to simple questions, organize messages, and so on.

What this technology will do is make customer service cost and time efficient. This will contribute significantly to the bottom line, customer retention, and overall performance in the sales industry.

7. Customer Empowerment

The other way artificial intelligence impacts the sales industry is through customer empowerment. Customers will also have all the information they need regarding the business and the products.

As such, they will be in better positions to make purchasing decisions. Also, access to customer service will benefit the customers as they can acquire quality services and products that will meet their needs and demands.


As AI continues to be integrated into the sales industry, you can only expect things to get better with time. That is, through improved performance, sales activities will be simplified, and also excellent customer relations will be fostered.