Taylor Swift, the largest pop culture phenomenon of the century, will finally visit Europe on Thursday as part of her Eras Tour, which has already rocked four continents. The tour will begin with a four-night run in Paris.
Swift has shattered practically every musical record to date, and her sixth tour is no different.
Commencing in March 2023, the Eras Tour has already sold over $1 billion in tickets, making it the first of its kind. By the time it ends in Vancouver in December, it is anticipated to have sold almost twice as many.
The first-ever performances of songs from Swift’s new album, “The Tortured Poets Society,” had Parisians extremely thrilled.
The 31-track album has been panned by many critics as being unimpressive and bloated, calling it “a rare misstep” (British music magazine NME).
Her loyal fan base goes red at such profanity — Paste magazine knew all too well how her followers would respond, so they felt compelled to keep their critical review anonymous.
Swift’s album broke all streaming records on its first day of sales, selling 1.4 million copies, and reached a billion plays on Spotify in just five days, so it’s unlikely that a few negative reviews would spell disaster for her this summer.
Swift will be seen by about 42,000 people in Paris before traveling to Sweden, Portugal, Spain, the United Kingdom, Ireland, the Netherlands, Switzerland, Italy, Germany, Poland, and Austria.
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Many are traveling great distances; according to the La Defense Arena in Paris, one in five of the audience is from the United States.
Economic titan
The 34-year-old’s tour continues to be an unstoppable revenue generator for venues and promoters.
According to research firm QuestionPro, the US economy benefited $5 billion on last year’s dates. When hotel rooms, dining establishments, and other indirect revenues were taken into account, the US Travel Association stated the amount may have approached $10 billion.
According to the La Defense Arena, the number of item sales during its dates has doubled from the previous record.
The Black Dog, a struggling bar in London, may have been saved this month when Swifties flocked to after hearing about it in her new album.
After learning that it was near the residence of British actor Joe Alwyn, with whom Swift terminated her six-year romance last summer, fans pursued it down.
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Swift’s worldwide dominance has been fueled by her candid analyses of her romantic relationships. Readers have been devouring “The Tortured Poets Department” in search of hidden meanings regarding Alwyn, her brief but intense relationship with The 1975’s lead singer Matty Healy, and her current partner, American football player Travis Kelce.
“There is something in her music that captures the adolescent desire for a poetic existence, charged with passion, danger and love,” remarked Satu Hämeenaho-Fox, the author “Into the Taylor-Verse” .
For opening night, 16-year-old Soukeyna, a fan from southwest France, remarked that Swift offers her “the feeling of being part of a community.”
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“She’s a complete artist who writes her own words, and you really have to listen to the lyrics and understand them, which is something unique,” she said.
