Take a look at what Taylor Swift did for Disney+.
The streaming service just released the movie Taylor Swift: The Era’s Tour (Taylor’s Version). To celebrate, the Disney+ site has been taken over by a Taylor Swift-themed page.
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The movie “The Era’s Tour” will be the main focus of the takeover, but other parts will be made and put together to show off some of Swift’s albums.
Disney+ usually has themed collections of movies and TV shows called “Princesses,” “Funny Families,” and “Throwbacks.” Now, it will have parts called “Disney’s Version” that are named “Red,” “Folklore,” and “Evermore.”
Taylor Swift: Folklore: The Long Pond Studio Sessions, Snow White and the Seven Dwarfs, The Chronicles of Narnia: The Lion, the Witch, and the Wardrobe, and The Little Mermaid and Honey, I Shrunk the Kids are just a few of the collections that will be available.
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Other titles in the collections include “1989 (Disney’s Version),” “Fearless (Disney’s Version),” and Moana, Percy Jackson and the Olympians, and Limitless With Chris Hemsworth.
Disney+ scored big with the Era’s Tour movie, as other streaming providers competed for the film’s exclusive rights. The movie features four more songs that weren’t included in the theater or home video releases.
During the most recent earnings call, Disney CEO Bob Iger revealed the movie’s acquisition. The business paid an estimated $75 million for the rights, which is on top of the $261.1 million the movie has made at the box office worldwide.