Saul “Canelo” Alvarez is one of the sport’s most prominent stars. His profits up to this time are undoubtedly indicative of his success.
There are few boxing superstars that can compete with Saul “Canelo” Alvarez nowadays. The 29-year-old Mexican boxer has excelled in every weight class in which he has competed, including junior middleweight, middleweight, super middleweight, and lightweight.
Currently, a bout with Alvarez guarantees a hefty payoff. However, Alvarez has already secured his future compensation. In October 2018, the boxing superstar inked a five-year, $365 million contract with DAZN. In his most recent bout in November, he knocked out Sergey Kovalev in the 11th round to win the WBO light heavyweight title.
Here is how Alvarez amassed his income and where he ranks among the wealthiest athletes.
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According to Forbes, Alvarez has a net worth of $94 million as of 9 July. He is the fourth highest-paid athlete, trailing only Lionel Messi, Cristiano Ronaldo, and Neymar, all of whom are soccer players. The next closest boxer is Anthony Joshua, another athlete with a DAZN contract, who is ranked thirteenth.
Until Mike Trout inked a 12-year, $430 million deal with the Angels, Alvarez’s contract with DAZN was the richest contract ever signed by an athlete.
Celebrity Net Worth estimates that Alvarez has a net worth of $120 million.
Canelo Alvarez Career Earnings
In addition to his contracts with DAZN and HBO, Alvarez has earned a substantial amount of money from previous fights. On September 14, 2013, he earned an estimated $12 million in a bout against Floyd Mayweather Jr.
On May 7, 2016, he earned an additional $25 million in a bout against Amir Khan. Alvarez’s two fights against Gennadiy “GGG” Golovkin, against whom he fought to a draw and then won by majority decision, are projected to have earned him a total of $70 million. Alvarez has earned $85 million from his global streaming service contract after three fights.
Endorsements
Alvarez has currently inked endorsement contracts with Under Armour, Coppel Tecate, Hennessy, and Everlast.
In 2012, Alvarez began his endorsement with Under Armour after wearing the company’s clothing throughout fights and training. Since 2014, the boxer’s gloves have been Everlast, and he has appeared in advertisements for the firm.
In 2016, he reached a partnership with Tecate, a Heineken-owned Mexican beer manufacturer. This arrangement was made possible by his promotion organisation, Golden Boy Promotions, owned by Oscar de la Hoya.
Oscar De La Hoya, chairman and chief executive officer of Golden Boy Promotions, stated at the time of the alliance, “The new partnership with Tecate elevates Canelo as the top boxing talent, period.”
In 2017, Alvarez severed ties with cognac manufacturer Hennessy. He battles based on a credo “Never Stop. Never settle.”
Business Ventures
Alvarez is presently working with De La Hoya as his Golden Boy Promotions promoter. After 31 fights, he initially joined with the firm in 2010 and has continued to do so ever since.
Alvarez stated at the time of the announcement, “I want to prove to everyone that I will be a world champion and that I am ready to face the finest fighters in the world.”
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“I could not pass up the opportunity to work with Golden Boy because I believe it will help me achieve my objective of reaching my full potential as a fighter and becoming a boxing superstar.”
Social Media
Alvarez is active on social media, with 1.5 million Twitter followers, 6.8 million Instagram followers, and more than 3 million Facebook fans. Primarily, he posts information about charitable activities and forthcoming fights on his accounts.
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Canelo Alvarez’s Collection of Houses and Cars
A man of Alvarez’s stature can have whatever automobile or residence he desires. Previously residing in San Diego, Alvarez sold the six-bedroom, seven-bathroom home in October 2015 for $6 million.
