The delay has ended.
Beyoncé formally revealed her much-anticipated hair care brand, Cécred, which means “sacred.”
She collaborated with the brand’s new account on Tuesday night by sharing a little video clip on her Instagram.
She said, “Hair is sacred,” in the caption. The trip starts on February 20. Go to CECRED.COM.”
A throwback shot from the beginning of the video seems to show a youthful Beyoncé in her mother’s salon. The video highlights the various hair textures of the ladies it features, including Beyoncé.
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As fans may remember, back in May, Beyoncé gave a sneak peek at the new range.
“How many of ya’ll knew my first job was sweeping hair in my mama’s salon?” she commented in a post. When Destiny’s Child first began, we would perform for customers while they had their hair done.”
She talked about the influence the event had on her life.
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“I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls,” she stated. “I saw her recover and help a great deal of women.” I’ve always wanted to carry on her legacy because I’ve learnt so much from my hair journey. I’m eager for you to see what I’ve been working on.”
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And now is the actual moment.
