Celebrity

After her custom Chiefs coat for Taylor Swift went viral, designer Kristin Juszczyk was able to secure an NFL licensing deal

By

Aarya

Kristin Juszczyk just made a huge scoring play.

Juszczyk has been in great demand ever since becoming popular on social media for hand-making Taylor Swift‘s Kansas City Chiefs coat, which the singer wore on January 13 to cheer on her boyfriend Travis Kelce when his team defeated the Miami Dolphins. She also just signed a contract with the National Football League, one of her biggest partnerships to date, as of Tuesday.

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According to Sportico, the 32-year-old designer, who is wed to San Francisco 49ers player Kyle Juszczyk, has been given permission to use NFL emblems on her clothes, which includes gear for men and women. The football group, however, withheld all other information about the collaboration, including the deal’s financials.

 

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Since leaving her 2018 apparel line Origin, Kristin has amassed a remarkable clientele of celebrities, including Taylor Lautner, Olivia Culpo, and Brittany Mahomes. This business shift is sure to open doors for her. With the 58th Super Bowl approaching, this is an especially fortunate opportunity.

The Vince Lombardi Trophy match between the San Francisco 49ers and the Kansas City Chiefs will take place in Las Vegas on February 11.

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As a result, we may see Culpo, engaged to 49ers running back Christian McCaffrey, and Mahomes, whose husband is Chiefs quarterback Patrick Mahomes, appear in brand-new Juszczyk merchandise. And we might even see Swift in another unique outfit if she can make it in a day from her Eras Tour performance in Tokyo to the desert!

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Although the Juszczyks have not yet publicly confirmed the news, we can assure you that Kyle will be ecstatic.

The 32-year-old football player started praising his wife’s accomplishment on social media as her designs started to gain traction.

 

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Arriving in her jacket designed by Kristin Juszczyk, Swift said in a tweeted remark from a video that was posted on X (previously Twitter). “She’s an absolute star!” he tweeted in another statement.

He shared a video of Kristin creating her own 49ers puffer coat the day before the announcement. She embroidered the words “Super Bowl bound” inside the sleeve cuffs. He then posted the video on Instagram Story with the message, “Your best when your best is needed [sic].”