7 Reasons Why Your App Should Include Push Notifications


Hadley Bourn

Push notifications have become a prime need of businesses around the world. It doesn’t matter whether a business is a small scale business or a large scale business, Push notifications in the form of React Native Push Notifications, Android or iOS push notifications are used by all as a prime marketing strategy.

You might be wondering, what is so special about push notifications?

What is it that has forced many to implement them?

Well, let us discuss some reasons to get the answer.

Reach Maximum Audience

When it comes to reaching an audience around the world, there is no match to push notifications. The thing is, the success of an app depends upon the ability to draw more customers. It’s simple. If more people are using your app and are sharing it with others, more of it will be in use. As a result, more growth and profit.

This is where push notifications can help you with. It let you target a maximum audience around the world and that too instantly. It just requires a single click from your device to reach an audience present in any corner of the world.

Retain Customers

Simply attracting customers to your app is not going to pay you in the long run. You have to engage them effectively in order to retain them for a long period of time. This is where push notifications can help you with.

Push notifications provide users with a rich experience. It helps to establish two-way communication. As a result, customers feel more satisfied and they love to pay a visit to your app. This is where you need not put any extra effort into engaging the audience. Push notifications will do the job for you.

Track Actionable Metrics

It is difficult to run an app successfully if you don’t know what your users are looking for, what are their specific needs, are they satisfied with your services, and much more. This is where push notifications can help you with.

They can easily track actionable metrics. This will let you know what is working in your favor and where you need to improve yourself so that you can make the necessary modifications as soon as possible. This will help you to get the best out of your app.

Increase Conversion Rate

Push notifications are not like any other messages. They can be automated and timed. It means it doesn’t matter if a customer has added something to the cart and forgets to checkout due to various possible reasons.

An automated push notification will regularly keep on informing customers about the abandoned cart. This helps to bring back customers to your app thus increases the possibility of a sale.


When it comes to increasing sales, personalization is the key. Customers love to purchase products and services of their interest. You can’t sell a single product or service to all, no matter how good it is. This is where push notifications can help you with.

You can send segmented and personalized notifications on the basis of age, gender, region, interest, etc. This will motivate the users to go for even unplanned purchases. This will further increase sales on your platform.


You got something new for your users or want to offer some special discounts, all you need to do is to send a push notification. You will receive huge traffic on your platform. This is so because almost everyone likes to carry a mobile all the time. They even keep on checking it all the time of the day.

So the instant you send a Push Notification from your app. The chances are high that it will be opened and seen by the user within seconds. This is the power of the push notification.

Increases Brand Consistency

Push notifications are not only used for sending alerts and offers, you can use them in many other ways. You can send useful information about your brand.

You can include the history of the brand, vision of the brand, future planning in the favor of customers, and so on. This will help to increase brand consistency. Your customers will see your brand as a trusted brand and they will feel proud of using the products and services of your brand. This will also help you to earn free advocacy for your app from loyal customers.


With the number of apps increasing on a daily basis, the competition is also rising a lot. So you are in dire need of a strategy that helps you to stand apart from your competitors. Push notifications are the ones that can do this task for you. It doesn’t matter whether you are a small-scale business owner or a large-scale business owner you can easily afford push notifications.